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Posted: Tuesday, October 1st 2013 at 12:50pm

Insurance markets open to surge of new customers

By The Associated Press
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Wendy Jackson, left, and others with Independence Blue Cross mark the opening health insurance exchange by providing out information on health care reform at Suburban Station in Philadelphia Tuesday. (AP Photo/Matt Rourke)
CHICAGO (AP) -- The online insurance marketplaces that are at the heart of President Barack Obama's health care overhaul struggled to handle the volume of new consumers Tuesday, the first day of a six-month open-enrollment period.

Federal officials said they were working to address the website problems as quickly as possible. People contacting the federal call center also reported long wait times.

"We have built a dynamic system and are prepared to make adjustments as needed and improve the consumer experience," Health and Human Services spokeswoman Joanne Peters said.

State-operated sites also experienced glitches. Rhode Island's site opened as scheduled, but was quickly overwhelmed by visitors and went down. Sites for Maryland and Minnesota were not expected to open until at least midday.

Exchange officials in Colorado said their website would not be fully functional for the first month, although consumers will be able to get help applying for government subsidies during that time.

In Portsmouth, N.H., Deborah Lielasus tried to sign up for coverage but got only as far as creating an account before the website stopped working. She said she expected glitches.

Lielasus, a 54-year-old self-employed grant writer, currently spends about $8,500 a year in premiums and more than $10,000 for out-of-pocket expenses because she has a health condition and her only option was a state high-risk insurance pool. She said she expects those costs to decrease significantly when she's able to sign up for insurance on the marketplace.

As excited as she was to sign up, she said, her anticipation was tempered by dismay over the government shutdown that was led by congressional Republicans who want to block the health insurance reforms.

"I'm really happy that this is happening, that this is being launched ... I feel like it's a child caught in the middle of a really bad divorce," Lielasus said.

Despite the first-day hitches, insurers and advocates pushed the message to consumers about the new health insurance options.

Employees of Independence Blue Cross converged on four of Philadelphia's main train transit hubs Tuesday to distribute information and answer questions about the new exchanges.

At Suburban Station downtown, the company gave out more than 7,000 calendars marked with important insurance-related dates - starting with Oct. 1, the first day consumers can buy policies.

Ralph Kellum took a calendar even though he's already covered through his employer, the local transit agency. He said he knew a lot of people who would be interested in getting insurance.

"A lot of people ... (who) have the pre-existing problems, couldn't get insurance, now they can," Kellum said. "Well, supposedly they can."

The nationwide rollout comes after months of buildup in which the marketplaces have been both praised and vilified.

Republican governors who oppose the insurance overhaul have been largely silent on a day when consumers are beginning to peruse newly launched federal online health exchanges. (See separate story. Link below.)

The shutdown will have no immediate effect on the insurance marketplaces that are the backbone of the law, because they operate with money that isn't subject to the annual budget wrangling in Washington.

The marketplaces represent a turning point in the nation's approach to health care, the biggest expansion in coverage in nearly 50 years.

The Obama administration hopes to sign up 7 million people during the first year and aims to eventually sign up at least half of the nearly 50 million uninsured Americans through an expansion of Medicaid or government-subsidized plans.

But if people become frustrated with the glitches in the computer-based enrollment process and turn away from the program, the prospects for Obama's signature domestic policy achievement could dim.

"The promise of the law is that no one will go bankrupt because of medical bills," said Neera Tanden, president of the Center for American Progress, which helped work for passage of the law. "It won't happen in the first day or the first year. But when the law is fully operational, it will provide an economic benefit to roughly 30 million Americans."

Tanden cautioned against rushing to judge the marketplace's success on its first-day performance. Numerous observers had predicted bugs and setbacks. Trained outreach workers in many states are having trouble getting the certification they need to start helping people to enroll.

Many states predicted that an initial surge of interest would test the online system, but they expect most people to sign up closer to Dec. 15, which is the deadline for coverage to start Jan. 1. Customers have until the end of March to sign up in order to avoid tax penalties.

Looming as one of the biggest challenges to the law's success is the ability of insurers to persuade young and healthy people to buy insurance to balance the costs of covering the older and the sick.

"You've got to launch this thing right the first time," said Robert Laszewski, a consultant who worked 20 years in the insurance industry. "If you don't, financially you will never recover."

Under the law, health insurance companies can no longer deny coverage to someone with a pre-existing medical condition and cannot impose lifetime caps on coverage. They also must cover a list of essential services, ranging from mental health treatment to maternity services.

Another obstacle: Nearly three-fourths of people under 65 who lack insurance are unaware that the marketplaces open Tuesday, according to a Kaiser Family Foundation survey released over the weekend.

Spending money to raise that awareness with ad campaigns has varied vastly, with some Republican-led states doing little or nothing to promote the insurance exchanges. Missouri Lt. Gov. Peter Kinder, a Republican, even recently urged residents not to sign up for coverage.

In Florida, Republican Gov. Rick Scott and key lawmakers have pushed back against implementing parts of the law. The Florida Department of Health recently ordered county health departments to prohibit so-called navigators from signing people up for health insurance at those facilities.

But other states are doing more, such as Kentucky, the only Southern state running its own marketplace. Kentucky Gov. Steve Beshear, a Democrat, was an early supporter of the health law.

The state kicked off an $11 million advertising campaign in June, with ads on TV, radio, Internet and newspapers. It will expand Tuesday and continue through the first three months of next year.

"Frankly, we can't implement the Affordable Care Act fast enough," Beshear said.

Link: GOP states offer little help in buying insurance
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