Posted: Tuesday, August 20th 2013 at 8:42am
Clarkesville-based company subject of Bloomberg TV interview
CLARKESVILLE - A Clarkesville-based company was the subject of a recent interview on Bloomberg television.
During the interview, Initials, Inc. CEO and Founder, Britney Vickery noted that, “The modern woman is causing our industry (referring to the Direct Selling industry) to revolutionize itself. She doesn’t just want to have a successful career, she wants to have a successful life.” The interview took place a week ago and was conducted by Deidre Bolton, host of Bloomberg’s Money Moves.
Initials, Inc. was featured because of its "unique approach" to direct selling by tapping into the $14 million handbag and home organization industry with "social selling."
The company, which was started and is run by sisters, Ivy Hall and Britney Vickery, has an army of corporate employees and over 10,000 Creative Partners nationwide. With triple digit growth annually since launching in 2005, Initials, Inc. is on pace to be a $400+ million dollar company in just a few short years.
“The number one goal, however,” according to Vickery, “is maximizing our opportunity with people.” Personal endowments are at the heart of the Initials, Inc. success, whether it is through the home-party environment or via one of seven social platforms.
“We love to connect with women, learn their personal vision, and motivate them through on-trend products or offer a career of a lifetime,” said Ivy Hall, Chief Creative Officer and Founder.
The entire Bloomberg interview segment can be viewed at: http://www.bloomberg.com/video/money-moves/ (See link below.)
Link: Bloomberg TV
Link: Initials, Inc.
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