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Posted: Thursday, June 20th 2013 at 12:14pm

Initials, Inc. receives DSA award

CLARKESVILLE – The Direct Selling Association (DSA)recently recognized Initials, Inc. for its commitment to invest and empower women through its unique business opportunity. Initials, Inc. was awarded the prestigious 2013 ETHOS Award for Salesforce Development. The award was formally presented to Initials, Inc. on June 11, 2013 during the Awards Gala at DSA’s 2013 Annual Meeting at the JW Marriott Desert Ridge in Phoenix, AZ.

“Receiving a DSA Ethos Award is a testament to the commitment a company has made to being a model for the highest standards in business practices and ethics,” said DSA President Joseph Mariano.

Initials, Inc.’s Boot Camp 2012 – Operation: SPARK! - a professional development program with a high level of accountability stemming from 12 weekly challenges to accelerate growth in sales and record improvement was the catalyst for the honor.

“We are truly blessed to be singled out among such an amazing pool of contenders - companies that I have long respected for their national and international presence,” said company co-owner Britney Vickery. “Boot Camp 2012 – Operation: SPARK! was truly a game changer for our consultant network and our company as June 2012 yielded the highest sales revenue month in the history of the company.”

Boot Camp 2012 – Operation: SPARK! ran April 2-June 30, 2012 with 47% of the entire company ‘enlisted’ and was the catalyst for their 62% growth in the leadership team, an overall 71% growth in new consultant enrollments for 2012, and a 134% growth in commissionable sales revenue during the months of April, May, and June 2012.

Ethos Awards are given annually to DSA member companies with programs that empower independent direct sellers and fuel business processes. Criteria for the judging of the award focus on excellence, creativity and innovation in the direct selling industry.

Associated Categories: Business News

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