Posted: Friday, June 15th 2012 at 1:08pm
The Bacon Sundae
By Bill Wilson Staff
Recently, Burger King announced the arrival of the bacon sundae. Seriously. The confection is basically a hot fudge sundae sprinkled with delicious, crispy bacon. Itís all part of the salty-sweet phenomenon weíve been witnessing, with the growing popularity of pretzel M&Mís and a variety of candy-sprinkled trail mixes. This has got me thinking about how hard marketing people have to work to keep the process of eating exciting. Iíve often marveled at the different ways Pizza Hut re-invents the same food and makes it something new. First, they stuff our crust with cheese. Next, they stuff it with cheese and pepperoni! Next, the crust encases the whole pie, and the pizzaís in the core! The latest thing at Pizza Hut looks something like a pizza burrito. I donít know what the people at Pizza Hut R&D make, but itís not enough.
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